Branching Out to Expand Your Reach and Income

Before making your final selection on a niche, make sure you do some forward thinking in the future to decide how you might branch out or expand your reach and ultimately, your income stream.

For example, what related niche topics could you pursue that would tie in nicely and have the same, or a similar target audience? If you already have a list of subscribers who are interested in losing weight, you might be able to tie in stress relief as a related niche, since many people are stress eaters.

Think about what other closely related niche topics would tie into yours. For the weight loss niche, if you started off with a nutrition focus, then you could add exercise to the mix, too.

Cooking is a niche that pairs well with weight loss. Sleep is another good closely related niche. People who get plenty of sleep suffer fewer weight-related issues than those running on fumes.

Hormones might be another topic you could pursue. They play a role in regulating how your body burns fat, and whether or not your mind gets the satiety cues – as well as how functional your metabolism is.

You want to plan for expansion into other niches, business models and target audiences whenever you’re ready to grow your income to the next level. Anything that overlaps nicely is a good indicator of a healthy niche.

If you know that you’ll start with info products in a niche, then adding affiliate marketing or coaching means more revenue. But you have to see if those are even an option for you.

Dominating in a niche is more than just seeing where people are spending money and publishing content for it. It’s a strategic plan that you have to research and tweak as you discover new opportunities and changes that can benefit you and your followers.