S

Sandbox; an alleged filter placed on new websites in order to “prevent” the good rankings while the site is very “young”. It’s a decreasing effect and lasts somewhere between 1 month and 6 months.

Search engine results page (or SERP); the ranked list of relevant organic search results displayed by search engines as a result for a custom search query.

Search engine marketing (or SEM); marketing strategy used to improve the rankings of a website within the search engine results. Usually combines search engine optimization and search engine advertising.

Search engine optimization (or SEO); a complex set of rules, techniques and strategies used to improve the ranking position of a website in a given search engine’s (usually Google) organic, unpaid results.

Sitemap; an organized hierarchical list of pages or links – created usually in XML format – used to provide navigational instructions to search engine crawlers and human users.

Small-to-medium business (or SMB); term used for enterprises or organizations with less then 1,000 employees. Small businesses are usually defined as organizations with less than 100 employees, while midsize businesses are those with 100 to 999 employees.

Social media optimization (or SMO); tactics and strategies used to create and to increase the awareness of a brand or a product via social media channels and outlets.

Social media marketing (or SMM); marketing strategy used to promote products or to create brand awareness with techniques and campaigns that are focusing on shareable social messages presented on targeted social networks and applications.

Squeeze page (or landing page); a special single-page creative with minimal, eye-catchy content created with the sole purpose to capture information for follow-up marketing; an attractive “bait” designed to increase conversion.

SSL (or Secure Socket Layer); standard security technology used to establish a secure, encrypted link between a web server and a web browser.

Static URL; unlike a dynamic URL which is dynamically generated as a result to a database query, a static URL is hard coded within the HTML code and stays the same with each and every page load.

T

Top of the funnel (or TOFU); the first stage of the sales funnel where you are trying to attract as much leads as possible. A large pool of unqualified leads who are looking for information in attempt to identify a problem.

Tracking pixel; one-by-one pixel – usually GIF – images placed on a website in order to track events, actions, conversion rates, visits, impressions, etc. Is an alternative for script-based (Javascript) tracking methods.

U

Unique click; a unique click represents an individual user who clicked a given link. Basically is the very first click coming from a single computer.

Unique selling proposition (or USP); a statement used to describe how and why your product, service or company is different and better than the competition. A memorable phrase describing the unique benefits offered by you.

URL (or Uniform Resource Locator); protocol used to specify the address of a World Wide Web page on the internet. Basically is a link pointing to a web page.

URL redirection (or URL forwarding); a web-server function used to send a visitor from one URL – the one visible in the address bar – to a new, different domain or URL.

URL shortener; online service that will create a shorter, abbreviated alternative for long URLs. Is based on URL redirection.

V

Viral content; a piece of very popular content that instantaneously becomes an online sensation.

W

Webinar; a live educational online seminar or presentation broadcasted over the internet.

Welcome email; a usually automated message thanking a new subscriber.

Whitelabel rights; the affiliate has the right to promote a given product or service under his own brand without even mentioning the original merchant. Usually these are subdomain websites hosted on the merchant’s server, created and branded solely to a given – very efficient – affiliate (super affiliate).

White hat SEO; ethical SEO optimization techniques and tactics that focus on a human audience instead of search engines and follows all the search engine rules and policies.

WYSIWYG; term for “what you see is what you get”. It’s common for website builders, the WordPress blog post editor, and other drag-and-drop style applications.

And that's it my friends!

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