Internet marketing glossary for beginners and vets
The internet marketer community has it’s own jargon. If you want to start your own online internet marketing business, you need to know and to understand these terms and concepts. Here is a small collection with the most important terms you should know.
301 redirect; HTTP status code used to tell search engines that a web page has permanently moved to another URL. Will force the visitor to automatically jump to a new specified URL which might be on the same site or on a different one.
302 redirect; unlike 301 redirect, the 302 redirect is used for pages that have been moved temporarily.
404 (or “page not found” error); HTTP status code used when the server couldn’t find the web page requested by the browser.
Abandonment; an uncompleted purchase or transaction with unpaid items left in the shopping cart.
A/B testing (or split testing); useful method to test, analyze and compare the conversion rates obtained with two different graphical, structural, etc versions of the same offer (e. g. testing two different marketing copies or two different email templates).
Advertiser (or merchant); the party who has the products or services that you can promote as an affiliate.
AFAIK; As Far As I Know.
Affiliate (or publisher); an independent individual who agrees to promote products or services for an advertiser in exchange for a well defined reward.
Affiliate ID; a unique identifier included in your affiliate link and used to track your personal performance.
Affiliate link; a special URL provided by the advertiser and associated with a given affiliate; contains a unique tracking code that can register and measure the performance of the given affiliate.
Affiliate network; an external third party who basically works as an intermediary between advertisers and publishers, providing the necessary technical platform and complete packages of management services for both sides.
Affiliate program; a performance-oriented partnership between a merchant (advertiser) and an independent individual promoter (affiliate). The advertiser agrees to share the profit with the affiliates in exchange for generating certain qualified actions, usually sales.
Anchor text; the visible and clickable text in a hyperlink.
ASCII (or American Standard Code for Information Interchange); universally recognized set of codes used by computers to represent text and English characters.
Autoresponder; a mailing program that automatically generates a set response – a prewritten answer – to all messages sent to a given email address.
Avatar; an icon, image or figure used to represent a given person in an online community (game, blog, forum, etc).
Average order value (or AOV); it means what it means, the average amount of sale; it’s a quite useful metric that gives you an idea about the existing interest rate.
BB2B (or business to business); the practice of selling products or services between businesses.
B2C (or business to consumer); the practice of selling products and goods to the final consumer.
Backlink; an incoming hyperlink that links from a given web page back to your own site.
Bad neighborhood; an umbrella term covering websites that utilize unethical methods, black hat techniques, etc to improve their SEO results; any links to such sites will have serious negative consequences for the original (linking) website. The most common characteristics are: negative PPC links (porn, gambling, etc), link collections or too many links without enough content, anything that is spammy (links, adverts, etc) and lack of content or substandard content.
Bandwith; is a data transfer rate representing the amount of data that can be transmitted in a defined amount of time (or range) between your site and others on the internet.
Black hat SEO; unethical techniques used against Google’s webmaster guidelines – e. g. hidden content, keyword stuffing, duplicate content – in order to achieve better search engine rankings.
Blog; a regularly updated website aiming a specific target group and containing chronological publications, articles on personal or individual thoughts.
Bottom of the funnel (or BOFU); a “lower” stage in the buying process – process represented as a funnel – where a lead is very close to become a potential customer. Typically is the point where a person is ready to take an action.
Bounce rate; a metric expressed as a percentage and used to measure the proportion of visits that end on the first page of a given website. A low bounce rate is equal with an effective, well-performing entry page that can generate a certain level of interest encouraging visitors to visit more pages before leaving.
Breadcrumb; a collection of navigational links used to show where the user is in a given moment in relation to the whole site structure.
Buyer persona; the semi-fictional representation or definition of your ideal customer. Usually is created based on existing actual customer data and market research.