I have designed my sites using the Affiliate Marketing method as my primary mode of making money. Common wisdom is that one should not blend too many confusing decisions for the readership of your sites to make; instead encourage them to make one decision: to click on and purchase through your designated affiliate. This line of thinking would also suggest that contextual advertising will dilute your main message, and take your readers off track.

On the other hand, there is a lot to say about contextual advertising:

• Indeed, it represents another stream of income separate from the affiliate methodology.
• Additionally, your readers do not have to purchase anything. When they click on your ad, you make money.

If you are like me, you will find that as your site matures you can divide the pages and posts into two broad classifications:

• "Main Pages", representing by your most visited and primary content pages, and
• Numerous secondary "Supporting Posts" with incredible beautiful content.

I like to use Infolinks Contextual Ads on some - but not all - of my supporting posts. One of my main methods of secondary post generation is to use Google Alerts to bring relevant "news" about my niche. This is great fodder for content generation and these are the posts on which I will place Infolinks contextual ads.

I never place contextual ads on my primary pages, which are designed to provide key content culminating with a specific affiliate-related call to action.

Why do I Iike Infolinks and not other types of contextual ads such as Google Adsense? My reasons are threefold:

• Infolinks is a highly unobtrusive contextual advertising style, with ads that blend ight into your text in a highly readable fashion, and
• They are easy to apply to and get approval for.
• Some ad agencies, such ad Google Adsense, can be very capricious and drop you like a hot potato for no apparent reason.