Powerful Ways to Get the Most Out of Social Media

Now that we know you should use social media to strengthen your SEO, let's check out some useful tips so they can give the best possible returns:

• Social networks must also be organic: You follow the trend of buying likes because pages with more followers are better? Forget that practice. This only damages your page and will not help your placement. Let the number of users grow organically with quality content, so you will be able to reach a greater number of people interested in the content you offer instead of having a page full of "likes", but with no interaction in your posts. Besides, Google does not use the “likes” as a ranking mode, but the quality of your page content and the engagement of those posts.
• Optimize your social networks: Just as a website needs to have information well distributed, your page on the social network also needs easy access to a phone, website, email, a description of what the business is and any relevant information for the user to understand what your business is about.
• Use Catchy Images: The famous text can often not be read or even end up not making any impact on the network in which you want to post. The images, on the other hand, attract people's attention and are great sharing factors. In addition to your text, think a lot about flashy images that can generate engagement. Never forget originality in anything you do.
• Remember backlinks: Connect your site with your networks and vice versa, and you can even interconnect networks. Each network has a different language and often its audience can be different too, so nothing prevents each one from having their personalized content and interconnecting.