SEO Changes Over Time

SEO and Google's ranking factors are constantly being updated to offer the best possible results for those who carry out research. In the past, for example, it was natural to acquire backlinks for sites to improve their positioning for searches related to the key phrases used in those links.

This strategy is no longer so strong, as it is very easy to buy backlinks with no quality to deceive the search engine instead of improving the quality of its content.

How Social Networks Help with SEO

SEO consists of two strands, SEO On-Page (internal to the site) and Off-Page (external to the site). Social networks can assist in this second aspect, and your marketing team only needs to develop the best strategy for your business to achieve the best results with it.

The fact that your page on social networks is understood by search engines as a common web page that is being present on these platforms does not influence the positioning of your company. However, comments circulating on the networks can help improve your ranking.

One of the benefits brought to your SEO strategy by social networks is the strengthening of your digital presence – something fundamental for any business that wants to remain competitive today.

Your presence on social networks allows for better positioning, which makes more people know your brand and see that you are present in the most diverse media.

Besides, there is a fundamental factor that makes social networks an even more interesting tool to work with: Facebook, one of the most popular networks, has already hit the mark of 2 billion users. Twitter, on the other hand, has 33.3 million users from all over the countries, while Linkedin has 25 million registered professionals worldwide.

Another crucial point that makes social networks a favorable environment to increase the consumer base and strengthen the brand is the dynamics of sharing this type of media.

An article produced on your blog, a video on your YouTube channel, or even a text produced on Facebook, can be shared by several users, thus increasing the visibility of your brand in a free and organic way.

This type of action increases the search for your business, not only in these networks but also in search engines, helping to improve its relevance in search engine algorithms.

Therefore, it is necessary to include in your SEO strategy, an in-depth work on social networks, as a good action on these platforms can have great influence in other media with interconnected strategies and directed to users in each location.