Facebook and Other Media

A very common question when we work with social media is which media should we invest the most time in; and whether the fact that most social media platforms have got millions of users contributes to increasing the site's relevance in the search engine.

When we think of relevance for SEO focused on Google, certainly, social media should be taken into account, even giving the impression that a lot of people are on that channel.

So, invest in networks where your audience is, but don't forget social media channels as they can be a very positive ranking factor for your website.

Conclusion

A high volume of activity on social media shows the search engine that your website is authentic and valuable to users. An active presence on social networks also increases the authority of the domain and the number of links to your website.