2.SEO/Great Content is Shareable
I consider this as important as the first point because any great content must carry the ability of shareability of importance- Such content must have some set of qualities/criteria:
The eagerness of the people to share your content- Anytime people get across a great content, the first thing they do is to pass it across to other close relative to benefits be it on social media and other channels, especially on Facebook.
Accessibility to share- When people love to share your content is the number one quality, then you must make it doable for them to share.
You can achieve this by following the simple sharable content procedures:
Begin with useful and awesome Content-You must know in this era of digital marketing people need information and they go for it. Your content must be awesome enough to persuade visitors and other users to be able to share it on their social channels.
Spend quality time on "structuring" Your headline, your share text and the quality images must speak very loud. The content headline should be able to trend easily when people see such a headline, there must be curiosity in them for them to click and discover the treasure inside your content, and it gives the opportunity of extending the content to other people via your readers.
Leverage on handy-dandy social media sharing elements. -On your website, the share button should be used" seeing something like Click to share and other tools in helping the virility of the content, always persuade your readers to share your content, this can be very encouraging if the users are finding it easy on your website to share the content, a signal showing the click button for sharing purposes.
3. SEO/Great Content is Always Usable
What makes your content relevant is the fact that it is useful to the readers, if not the content is rubbish and can never attract more readers, visitors must be able to peruse and consume your content value. Yes, is good to have a beautiful website but the beauty alone cannot guarantee to rank, only the content does. And content that will rank is the content that is useful to the readers, make sure you get feedback from them and compatibility of your website to all browsers helps immensely.
You need your readers to take a step further by doing one thing or the other, maybe to share your content or buy a product or registering on your email list, etc., several actions might be requested by you and gives ways to conversion optimization level. Do you also need to examine your site on mobile devices? Does your site have a better speed in terms of loading? These are the question you must answer. Checking back your old content for relevance is also good and this propels us to the next point .