7. Write a review

As an affiliate marketer, writing a review should almost be second nature. Reviews are the key to conversions and are the lifeblood of everything we do. They can be a product or service review, a new publication review, or even an event or launch review.

As a rule, they are quite in depth and opinionated, and provide the reader with an in-depth analysis. As Kyle here at Wealthy Affiliate advocates, a review can also provide the reader with a scoresheet on the various aspects of what is being reviewed - for example, a rating score for value for money, longevity, ease of use, durability, etc.

You may also want to consider having some guest reviewers post on your site, people who can provide your readers an alternative perspective on elements from within your niche.

8. Offer a point of view

Do you have an opinion on something in your niche? Remember, you blog is your soapbox and voice piece. Be authentic about what you see or read about your niche and you can be sure that others will join the conversation.

It's these kind of opinionated posts that allow your readers to form a picture of you, so use it to your advantage. It tells your readers where you stand on things, which in turn will add value to your own overall brand. I'm not saying be controversial, just be objective and, ultimately, be yourself.

This leads me nicely into point 9...

9. Posts on controversy

Do you enjoy a good debate? Blog posts provide an ideal platform to stir up a discussion about potentially controversial topics or situations.

Now, posts that put a bit of fire the belly of your reader can often lead to heated discussion, so be prepared. Furthermore, they can sometimes create you enemies as well as friends. So when responding to inflammatory comments, calmness is most certainly the order of the day.

One final note on controversial posts. When writing posts like these, be sure that the moderation for your post comments is switched on! You probably don't want any Tom, Dick or Harry venting themselves negatively all over your post. Remember, your brand is at stake here. You need to be in control, and moderating comments allows you to do this. In Wordpress this can be done in Settings - Discussion. Scroll down the page and tick the 'Comment must be manually approved' box under the title 'Before a comment appears'. This will ensure that any posted comment is made as a draft for you to approve or unapprove later - and before it goes live on your page.