Meta Description

When you’re navigating a Google search page, the Meta description is the descriptive text in blue. It is found just below the page title. It is an attribute that can influence click-through rates and they are summaries in a search result.

You gain more clicks when you use Meta descriptions. Make sure you don’t exceed 140 characters in your description.

The following are some tips for writing page titles and descriptions for SEO:

• Make sure that your titles and description narrow down what makes your clients’ offer unique
• Add a call-to-action to your description. Urge your users to take an action
• Always create content that adds value. You can combine the brand’s value with a call to action and this will exclude doubt from your text
• Only assign one keyword per landing page and use it at the beginning of your page title

Should You Spend Time on Meta Tags?

Whenever you search for phrases or keywords, you’ll see a page list, but that blue link at the top is the title. The Meta description is the descriptive text in blue.

When you just create a web page, it doesn’t really rank. So, for that reason, you shouldn’t spend more than a few minutes creating your Meta tags for that page.

That’s a few minutes in total for both page title and description. Rather, what you should do is focus on making the tags appealing for people to click through.