Ways to Improve Your Meta Description

Now that you know what page titles and Meta descriptions are about, we’ll proceed to see how they impact SEO and help drive more traffic to your website.

In this section, we shall be looking at what a good Meta description entails. Here are some ways to improve your description:

It Must be Compelling

Ever been on the Google search results page and saw a link you just couldn’t help but open? I bet it happens to you every time. This is because people will more likely click on page titles with compelling Meta descriptions in the search results.

A Meta description that is less descriptive stands fewer chances of getting click-throughs because it’s not influential. So, if Google doesn’t like your Meta description, it will create its own from your page content and use it.

Research and See How Google is Showing other Sites’ Meta Descriptions

It’s always beneficial when one tries to take a leaf out of other people’s books. This is because no one is an island of knowledge.

It should trigger your curiosity to wonder what they’re doing differently from you. So, do not hesitate to find out what other websites are doing to get ranked. Take a peek through the format of their page titles and Meta description.

Never Exceed the Expected Character Limits

Generally, you should aim to have as much control over how your page is shown in search. So, ensure that you don’t exceed the character limits. This is to make sure that your Meta description gets displayed exactly how you intend.

When your description is too long, Google will shorten it and this may not convey your message properly.

Let Your Description Reflect the Uniqueness of What You’re Offering

It’s always good to stand out with your description. Give people reasons they should click on your link, rather than another link.

Satisfy Search Intent

Always let your description reflect the intent of your searchers and talk about how to meet their needs. People will more likely click on your link when you present a solution to their problems.