Focus on your subject line

You will agree with me that the first important ingredient to your email is your subject line, without a catchy and pleasing subject your email will not be opened when received and therefore making the contents in it a waste of time. A lot of times many subscribers often get emails from multiple companies with this approach and it can be difficult to stand out from this crowd of poor performance. There are key steps you need to take when considering creating this captivating subject line but have to be creative on this and remain honest with your brand and personality. There are certain action words you should consider using like

• Buy

• Ask

• Download

• Reserve

This will enable the reader to understand what direction your email is pointing at and their expectations. It is also advisable to make your subject line captivating and would convince the users that they will be missing something out if the email is not opened.



Join the Discussion
Write something…
Recent messages
timstime20 Premium
Thanks for training ... will be helpful
Thanks
Tim
Reply
SeunJeremiah Premium
Good to see you again Tim, I am glad this was very helpful. Thanks for stopping by.
Reply
Garnetta1 Premium
This was really nice. Thanks.
Reply
SeunJeremiah Premium
Thanks Garnertta I hope you learnt a thing or two from this tutorial? I will love to read more comments from you in the nearest future.

You're blessed
Reply
JeffreyBrown Premium
Important training--Thanks!

Jeff
Reply
SeunJeremiah Premium
Hi Jeff
Thanks for stopping by to read through this tutorial it is indeed much appreciated.
Reply
EdwinBernard Premium
Very enlightening. You encapsulated the sound principles of creating Emails that connect and stick.

You said something that really drove home. What the writer must to to make the reader willing to open future Emails. Hence, it is not only necessary to help the reader make a decision for the email he is reading, but also to include a snippet of what to expect in the next Email. Like a cliff hanger at the end of a TV series for the season.

Great job here.

The only improvement I can think of is to give actual examples of a selection of Subject Line messages.

Some examples to illustrate the various sections of the Email would also be helpful.

Other than that, you provided the information necessary to write captivating Emails.

Thanks.

Edwin
Reply
SeunJeremiah Premium
Hi Edwin
I say a big thank you to your great contribution to this tutorial, I will look into that on my next tutorial. Much appreciated.
Reply
EdwinBernard Premium
You’re most welcome.
Edwin
Reply
DesireG Premium
Great article Thank you for your valuable points! Just by receiving emails from promotions. I can absolutely see why 99% of the time it goes into my trash file😀
Reply
SeunJeremiah Premium
Hi DesireG
You absolutely welcome for valuing this tutorial, I'm excited you see good reason for writing a reputable email for a successful online breakthrough. I hope you follow up and see great changes.

Thanks
Reply
Top