How to Write a Marketing Email To Maximise Opportunities
Focus on your subject line
You will agree with me that the first important ingredient to your email is your subject line, without a catchy and pleasing subject your email will not be opened when received and therefore making the contents in it a waste of time. A lot of times many subscribers often get emails from multiple companies with this approach and it can be difficult to stand out from this crowd of poor performance. There are key steps you need to take when considering creating this captivating subject line but have to be creative on this and remain honest with your brand and personality. There are certain action words you should consider using like
This will enable the reader to understand what direction your email is pointing at and their expectations. It is also advisable to make your subject line captivating and would convince the users that they will be missing something out if the email is not opened.