Be Personal
This is also one of the best ways to bond with the reader you are trying to sell to, you necessarily do not have to address them as readers or any collective term of such, you have to address them like you are writing to them in particular. Also, you must address yourself using the name you have on your email address. This makes it look professional and makes the reader understand he is conversing with a human being instead of a business.
Writing In Second Person
It is important to put writing in the second person into consideration as it means you are addressing your potential reader directly by using words like “you” and “your”. You may also use words like “we” to make your readers understand they are not alone and able to relate to what you have to offer. This is to make sure you don’t get trapped talking about your business and products.
Provide Benefits
No one wants to read something that would not make sense or add value to them, it may seem partial but nobody will want to spend valuable time in reading what add to them in any way so whatever you are writing about or whatever brand you are representing, ensure there is always something the reader will appreciate and learn from. You may also make a discount to your online store available, enabling them to respond to the email, in other to make good sales.
Short And Precise
There is a lot of similarities between email writing and writing a content, you have to make sure you have structured your emails in a good format A good tip to remember is keeping a paragraph between 100 – 150 words doing this increases readability and gives the reader an idea of the paragraph within a short period of time
Research Your Target
If you are promoting any products you need to be able to identify what they could be thinking or what they searching for by knowing them inside out by identifying
• What do they look for
• What do they want to see in their inbox
Putting this in mind will help you create just the perfect email that would make readers always want to go through every email you send to them.
Reply
Thanks for stopping by to read through this tutorial it is indeed much appreciated.
You said something that really drove home. What the writer must to to make the reader willing to open future Emails. Hence, it is not only necessary to help the reader make a decision for the email he is reading, but also to include a snippet of what to expect in the next Email. Like a cliff hanger at the end of a TV series for the season.
Great job here.
The only improvement I can think of is to give actual examples of a selection of Subject Line messages.
Some examples to illustrate the various sections of the Email would also be helpful.
Other than that, you provided the information necessary to write captivating Emails.
Thanks.
Edwin
I say a big thank you to your great contribution to this tutorial, I will look into that on my next tutorial. Much appreciated.
