Be Personal

This is also one of the best ways to bond with the reader you are trying to sell to, you necessarily do not have to address them as readers or any collective term of such, you have to address them like you are writing to them in particular. Also, you must address yourself using the name you have on your email address. This makes it look professional and makes the reader understand he is conversing with a human being instead of a business.

Writing In Second Person

It is important to put writing in the second person into consideration as it means you are addressing your potential reader directly by using words like “you” and “your”. You may also use words like “we” to make your readers understand they are not alone and able to relate to what you have to offer. This is to make sure you don’t get trapped talking about your business and products.

Provide Benefits

No one wants to read something that would not make sense or add value to them, it may seem partial but nobody will want to spend valuable time in reading what add to them in any way so whatever you are writing about or whatever brand you are representing, ensure there is always something the reader will appreciate and learn from. You may also make a discount to your online store available, enabling them to respond to the email, in other to make good sales.

Short And Precise

There is a lot of similarities between email writing and writing a content, you have to make sure you have structured your emails in a good format A good tip to remember is keeping a paragraph between 100 – 150 words doing this increases readability and gives the reader an idea of the paragraph within a short period of time

Research Your Target

If you are promoting any products you need to be able to identify what they could be thinking or what they searching for by knowing them inside out by identifying

• What do they look for

• What do they want to see in their inbox

Putting this in mind will help you create just the perfect email that would make readers always want to go through every email you send to them.



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timstime20 Premium
Thanks for training ... will be helpful
Thanks
Tim
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SeunJeremiah Premium
Good to see you again Tim, I am glad this was very helpful. Thanks for stopping by.
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Garnetta1 Premium
This was really nice. Thanks.
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SeunJeremiah Premium
Thanks Garnertta I hope you learnt a thing or two from this tutorial? I will love to read more comments from you in the nearest future.

You're blessed
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JeffreyBrown Premium
Important training--Thanks!

Jeff
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SeunJeremiah Premium
Hi Jeff
Thanks for stopping by to read through this tutorial it is indeed much appreciated.
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EdwinBernard Premium
Very enlightening. You encapsulated the sound principles of creating Emails that connect and stick.

You said something that really drove home. What the writer must to to make the reader willing to open future Emails. Hence, it is not only necessary to help the reader make a decision for the email he is reading, but also to include a snippet of what to expect in the next Email. Like a cliff hanger at the end of a TV series for the season.

Great job here.

The only improvement I can think of is to give actual examples of a selection of Subject Line messages.

Some examples to illustrate the various sections of the Email would also be helpful.

Other than that, you provided the information necessary to write captivating Emails.

Thanks.

Edwin
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SeunJeremiah Premium
Hi Edwin
I say a big thank you to your great contribution to this tutorial, I will look into that on my next tutorial. Much appreciated.
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EdwinBernard Premium
You’re most welcome.
Edwin
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DesireG Premium
Great article Thank you for your valuable points! Just by receiving emails from promotions. I can absolutely see why 99% of the time it goes into my trash file😀
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SeunJeremiah Premium
Hi DesireG
You absolutely welcome for valuing this tutorial, I'm excited you see good reason for writing a reputable email for a successful online breakthrough. I hope you follow up and see great changes.

Thanks
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