The more you do it, the more you'll figure things out and the better you'll get at it. It's a bit of a process this. If you're not accustomed to writing about yourself or writing at all then it will take time. Don't worry either. Everything takes time. Bill Gates wasn't an overnight success with Microsoft. Took him a few decades!

So you're going to promote something? Let's imagine I'm doing this with you.

I'm going to promote a new webcam.

*Important* Do I own it or have experience with it?

yes.

What was the problem?

My previous Logitech one broke down. The cable snapped and even the electrics company couldn't fix it.

How did that make me feel? Was I doing anything at the time? Was it frustrating?

I was feeling quite down because I was in the middle of recording a vlog for YouTube and now because of the break my viewers are wondering where the hell I am. Frustrating doesn't cut it. I want to throw it out of the window.

Is it a common Problem?

Yes. There are thousands of tutorials on YouTube how to fix it.

Did I try to fix it myself?

Yes. To no avail. I even bought a soldering iron. Once that cable was gone, it was gone

Did I take it to a professional?

Yes. They couldn't either

Did I find a solution?

Yes. I found loads of YouTube tutorials online on how to fix such things but in the end, I upgraded to my new webcam.

Did you see how a blog post is forming here? Many people had, and are having the same problem. I've just got myself an awesome post about my webcam mishaps and the solutions that I found.

Try that method out with anything that you post. It doesn't hurt to be descriptive. The more you are, the more people will relate to what's said. Remember - feelings relate to people.

I feel sad.

How did that make you feel when I wrote that?

Ask yourself these questions. When you read something, what happens in your mind? When I read a fantasy book, far away pictures and mythical creatures form in my head. Take your reader to the depths of their soul and back again.

When I write: I have a Logitech Webcam. It's great.

How did that make you feel?

Nothing?

Try this:

My previous Logitech webcam had failed in the midst of YouTube recording. I could hear the snide remarks from the computer store assistant when I didn't want to purchase insurance ringing in my ear right now. I was angry. I had to fix this. I searched Google frantically...