The subject line

The subject line is the call to action for your readers to click on your newsletter.

My subject line is:

73% Wants A Professional SEO Expert For Free, Let Me Introduce You To…

It has a number and it tickles curiosity, and it leads to a post about this topic.

What is a good subject line?

• That way you get more ...
• Why you ...
• How to easily ...
• 5 ways to ...
• 7 steps to ...
• 40 ideas to ...
• Your most important skill for ...
• The most important step for ...
• The 3 requirements for ...
• Examples of ...
• Practical story of a ...

Or ask a question:

• Are you guilty of ...?
• Do you have the right ...?
• Fed up with ...?
• Are you ready for ...?
  

Be creative, ask questions, use numbers.

Not to do:

• Write your subject line in capitals
  
• Call it "Newsletter from...url"

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