Let's Learn How To Use Twitter Analytics Tools

Under the Tools heading in the top menu, there are three features:

• App Manager
• Event Calendar
• Conversion Tracking

These Tools can be used to track Promotions, Events and Conversions.

App Manager

1/ Click on Tools in the top menu and then click onApp Manager

2/ Click on the blue Add Your First App to install Apps to maximize your Twitter Analytics.

3/ Manage them as you utilize them.

Event Calendar

1/ Click on Tools in the top menu and then click onEvent Calendar

2/ Click on the Topic that interests you in the Event Calendar and if you need more details, click on the View More Details button.

This feature has quite a wealth of information to help you maximize your campaigns to get better exposure for your Tweets!

3/ Click on the blue Campaign button to start a campaign.

Conversion Tracking

1/ Click on Tools in the top menu and then click onConversion Tracking

2/ Click on one of the two tabs, either Website Tags or Mobile App Events

3/ Create your Website Tag or Mobile App Event and manage accordingly.

Now that we've Learnt How To Use Twitter Analytics Tools, let's Conclude the Tutorial.