How to Use the WA Keyword Tool
Now one might think that adding more words to an already lengthy long tail keyword doesn't make much sense but you have to remember this. A keyword is what people type into the search engines when looking for answers. What do the majority of people type into the search engines? They type in a question. This is why most long tail keywords are questions and why long tail keywords make up over 70% of all search queries and convert the most!
So as you can see in the image above, I added the words "what is" in front of the long tail keyword, "the best free keyword research tool" now making it a question. Again you can see that none of the numbers have changed, and I explain why near the end of this page.
Now when I go to check the Competition number of this long tail keyword question, I see in the image below that it has dropped from 78 to 14! So this is the keyword I am going to use! It has a FAR BETTER chance at getting me on to Google Page 1 than the keyword at the very beginning with the monthly Searches of 626.
Because I have been doing this for about 4 years, I would normally just research the long tail keyword question straight away. But for the sake of this tutorial I broke it down into steps so you could get a better understanding of how keyword research works and while using the WA Keyword Tool. This is why I love the WA Keyword Tool because it is simple to use when all you really need for Google Page 1 rankings is to know the monthly Searches and Competition results.
WHY THE NUMBERS DIDN'T CHANGE
What is the best free keyword research tool = 125Monthly Searches & 14 Competition Results
The best free keyword research tool = 125 Monthly Searches & 78 Competition Results
Best free keyword research tool = 125 Monthly Searches & 120 Competition Results
Free keyword research tool = 626 Monthly Searches & 370 Competition Results
First off "free keyword research tool" is somewhat too board a long tail keyword, if there is such a thing. I believe that there is because long tail keywords have been in demand for a couple of years now. Basically any keyword that is 3 or more words long is considered long tail. But as SEO has evolved within the past couple of years, the longer the keyword the better the results.
Now as for the three long tail keywords that did not have their monthly Searches, Traffic, Article Power, or PPC Power change, the reason is that they all stem from or are contained within the keyword "what is the best free keyword research tool." So if you were going to do a post on a free keyword research tool, which keyword above would you choose?
THREE MORE QUICK THINGS
ARTICLE POWER = This is basically telling you how well your pages and posts will possibly rank. Though this is an estimated result with 10 being the best the Article Power can be, I only use it when I need to make a decision on a keyword I am not 100% sure on, which is about 25% of my keyword research.
PPC POWER = Basically the same as Article Power but used only for PPC and Paid Advertisements, which is something many of us don't do.
DIG = Let us say you found a keyword that looks like you may want to use it, you then click on the "Dig" link and another new search will begin based around that new keyword.
And that is the simple and easy operation of how to use the WA Keyword Tool. Like I said at the beginning, I have no problems getting very high and in many cases Google Page 1 rankings by just using this keyword research tool. It is simple to use, has the same keyword research capability as Jaaxy (minus the bells and whistles), and it is free to use!
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Remember, to learn more about why long tail keywords are the best to use in your content for more conversions & the use of keywords in general, view my training on it at the below link.
HOW TO FIND BETTER RANKING KEYWORDS
I just created a Part 2 of this training explaining how to use the search column and Dig to find higher searched and more relevant keywords. Click the below link for that new training.