Now one might think that adding more words to an already lengthy long tail keyword doesn't make much sense but you have to remember this. A keyword is what people type into the search engines when looking for answers. What do the majority of people type into the search engines? They type in a question. This is why most long tail keywords are questions and why long tail keywords make up over 70% of all search queries and convert the most!

So as you can see in the image above, I added the words "what is" in front of the long tail keyword, "the best free keyword research tool" now making it a question. Again you can see that none of the numbers have changed, and I explain why near the end of this page.

Now when I go to check the Competition number of this long tail keyword question, I see in the image below that it has dropped from 78 to 14! So this is the keyword I am going to use! It has a FAR BETTER chance at getting me on to Google Page 1 than the keyword at the very beginning with the monthly Searches of 626.

Because I have been doing this for about 4 years, I would normally just research the long tail keyword question straight away. But for the sake of this tutorial I broke it down into steps so you could get a better understanding of how keyword research works and while using the WA Keyword Tool. This is why I love the WA Keyword Tool because it is simple to use when all you really need for Google Page 1 rankings is to know the monthly Searches and Competition results.


What is the best free keyword research tool = 125Monthly Searches & 14 Competition Results

The best free keyword research tool = 125 Monthly Searches & 78 Competition Results

Best free keyword research tool = 125 Monthly Searches & 120 Competition Results

Free keyword research tool = 626 Monthly Searches & 370 Competition Results

First off "free keyword research tool" is somewhat too board a long tail keyword, if there is such a thing. I believe that there is because long tail keywords have been in demand for a couple of years now. Basically any keyword that is 3 or more words long is considered long tail. But as SEO has evolved within the past couple of years, the longer the keyword the better the results.

Now as for the three long tail keywords that did not have their monthly Searches, Traffic, Article Power, or PPC Power change, the reason is that they all stem from or are contained within the keyword "what is the best free keyword research tool." So if you were going to do a post on a free keyword research tool, which keyword above would you choose?


ARTICLE POWER = This is basically telling you how well your pages and posts will possibly rank. Though this is an estimated result with 10 being the best the Article Power can be, I only use it when I need to make a decision on a keyword I am not 100% sure on, which is about 25% of my keyword research.

PPC POWER = Basically the same as Article Power but used only for PPC and Paid Advertisements, which is something many of us don't do.

DIG = Let us say you found a keyword that looks like you may want to use it, you then click on the "Dig" link and another new search will begin based around that new keyword.

And that is the simple and easy operation of how to use the WA Keyword Tool. Like I said at the beginning, I have no problems getting very high and in many cases Google Page 1 rankings by just using this keyword research tool. It is simple to use, has the same keyword research capability as Jaaxy (minus the bells and whistles), and it is free to use!

If you enjoyed this training please remember to click the Green "Like This" button below, share this on social media and with others within WA, and leave your comments and questions below.

Remember, to learn more about why long tail keywords are the best to use in your content for more conversions & the use of keywords in general, view my training on it at the below link.

How to Improve Website Rankings with Long Tail Keywords...



I just created a Part 2 of this training explaining how to use the search column and Dig to find higher searched and more relevant keywords. Click the below link for that new training.

How to Use the WA Keyword Tool Part 2...

Join the Discussion
Write something…
Recent messages
DjodiHP Premium
Thank you, Robert, for the useful information and great training!

I am really a novice in internet marketing world so this training has given me much enlightenment in the way.
Nevertheless, there are several things that I still do not understand about the keyword things.

It turned out that "what is the best free keyword research tool" is the best keyword for us in above story.
1. How then can we use this best keyword to help us to get on the first page of search engine?
2. Does it mean that we have to mention each of those words repeatedly in our entire article / websites?
3. If the above keyword (which is also the longest) is the best; do people have to type the complete exact long keyword in the search engine so that our articles could come out?
These questions are just small part representing my blindness towards keyword and SEO things. I hope you understand how I still don't know a lot of things beyond those questions and I am ready to learn.

Thank youu! Waiting for your answer! :)
boomergp08 Premium
The majority of the time a keyword is a group of words or in many cases a question. When a person searches Google for an answer they will most times ask a question. That question is a keyword.

Using my example, if someone was looking for the best keyword tool to use for their content project that is free, they would most likely type into Google search "what is the best free keyword research tool?"

Because this keyword has many words it is considered a "Long Tail" keyword. Long tail keywords make up over 70% of all keywords typed into Google. They also rank higher than shorter keywords for two reasons.

Reason one I just gave you, over 70% of all keywords used in Google. Reason two, they can contain multiple smaller keywords. This means that you can rank for the keyword as a whole and for other variations of the keyword. For example...

"what is the best free keyword research tool"
"what is the best keyword research tool"
"what is the best free keyword tool"
"what is the best keyword tool"
"the best free keyword research tool"
"the best keyword research tool"
"the best keyword research tool (to use)"
"best keyword research tool"
"what is (a) free keyword research tool"
"what is (a) keyword research tool (about)"
"(where) is the best keyword research tool"

Basically by using a long tail keyword you will get ranked based on that keyword as a whole and in part.

When using the keyword "what is the best free keyword research tool", all you need to do is mention the entire keyword in the page or post title, then one more time in the beginning paragraph, and you do not have to use the full keyword again.
DjodiHP Premium
Thank you very much for the explanation! I gain much understanding right now.
boomergp08 Premium
You are welcome.
mytomorrow Premium
Dear Robert,

Thank you a lot for this great tutorial training, it helped me a lot.

and I want to know if I added some words to my main keyword and the result was a new long tail keyword with the same Search Volume, Article Power, and PPC Power but the QSR dropped to "0", is that a god thing or bad?

Should I use this new Long Tail Keyword or I should not. As some member said that keywords with "0" competition will have difficulty in ranking.
boomergp08 Premium
On the contrary, the lower the QSR the better. So if the QSR is 0, then definitely use it.
mytomorrow Premium
Thank you very much Robert for your help, God bless you and have a nice day!

TheMulcahys Premium
Hi Robert,

Thanks for this excellent training. I was finding keywords a little difficult but this training has sorted them out a lot for me.

I have to thank @FHagstrom for recommending this me in the Live Chat. Second time he has been my knight in shining armour.

Now going to check out your other training.

Evacapri Premium
This is very helpful. I do have a question. If you choose to go with what is the best free research tool, which has great numbers, how would you write an article using that phrase? For example-I use YOAST so if i choose a long tail keyword as you described how would I incorporate that into my writing for it to make sense?
boomergp08 Premium
It could be the title of your post and then you would write your post by answering that question. It is no more complicated then that.
Evacapri Premium
But wouldn't you have to repeat "what is the best free research tool" a few times throughout your post?
boomergp08 Premium
You only need to repeat it once, unless your post is like 2,000 words long, then you could repeat it one more time near the end. But Google doesn't need to see a keyword repeated more than twice to know what the keyword is. Repeating it any more than that will actually harm your rankings.

Don't go by the outdated keyword density "green light" requirement of Yoast. Keyword density is old and outdated SEO. Google and the other search engines do not require it.

I would just use the long tail as the page or post title, repeat it again in the first paragraph, and if you are writing a long post of close to 2000 words, repeat it again near the end. That is all that is needed.
Takatomo Premium
Excellent, excellent training as always Robert.

I started using Jaaxy immediately after I became Premium, but stopped the subscription after a couple months. On Jaaxy I had been looking at only those three metrics and they are available in Keyword Tool. So, I realized, why am I even paying for it, right?

I might still use Jaaxy in the future, but KT is good enough.
boomergp08 Premium
I feel the same way and I have been using the WA keyword tool exclusively, because like you, all I care about are the 3 sets of numbers.

Being the WA keyword tool and Jaaxy are programmed the same way to search for the QSR of keywords, it just makes sense to use the free keyword tool if that is all you want out of keyword research. If you want more, then yes, use Jaaxy.