Tip 1.

Use your search terms strategically.

Do at first, thorough research for the best search term. Use this search term correctly in your text.

It is still sensible to put your best search term in your title and in your URL.

Let your search term, in a few variants, naturally come back in your text.You do not need to stuff your text with your search term.

Google is looking less and less at separate search terms and more and more at thecoherent content. Google really understands what your article is about.The search engine even understands synonyms and looks through typing errors.So make sure to create variations on your search term and write in a natural style.