Facebook is a great platform for businesses that want to reach wider audiences, promote their brands, and engage their customers.

In terms of reach, the social media network gives you access to over 2 billion active users scattered around the world. You can connect with your target market no matter what country or continent they currently reside in.

Other Facebook tools you can use for promoting your products, services, and brand include Facebook ads, Facebook pages, and Facebook groups. Facebook ads are great for promoting or conveying messages to people outside your current network for a small fee.

Facebook page is a great tool for connecting, building, and engaging your business followers and receiving feedback from them. Facebook group is similar to the Facebook page in some ways, but it has its unique benefits to your business.

This guide centers on the Facebook group – reasons for using it, differences with a Facebook page, and growing your Facebook group. So without much ado, let's delve into the world of Facebook Groups and show you how you can produce better results.