Throughout the year some of you may have seen SEO tips telling us how good it is to put the year in the post title. So you may have posts with titles like this:
The best non-itchy underwear of 2017
(Or maybe not). But the important thing here is the year. We are getting close to the new year, and in a few days your post that appeared current for the whole 2017 will be outdated.
So how can you fix this? Of course, you can write another post. But there is a way to refresh your old post and make it a brand new 2018 post.
I will go through the steps you need to do to make this happen. It will include:
- How to change the post heading and permalink
- How to change the post date to make it look new
- Telling Google what you did
- Some issues you must be aware of before you do this
- And finally, a conclusion
Please read through ALL of the training before you start doing these changes, to make sure you understand everything involved. Even if it's possible to do this change, there is a chance that you will choose not to.