So ...

2. How to efficiently track your Wordpress links in Google Analytics?

Before I answer that question, let's first talk a bit about ...

Why would you want to track links in Google Analytics?

The general idea people have about Google Analytics is that it tells you how many vistors and pageviews you are getting, where the traffic is coming from, and what content is popular on your website.

And all of that is correct.

BUT!

Google Analytics can also provide you information about what users do when they come on your website, which banners or links they click the most, what product placements are working better on your website, which social media campaigns are bringing you more traffic, etc.

And I can tell you from the bottom of my heart: these are literally VITAL information!

For example, let’s say that you have a page on your blog where you sell an ebook. You publicize this page through Twitter, Facebook, various banner placement on your website, email newsletter, etc.

Without tracking those metrics, how do you know which method is working the best?

Maybe you have the ad for your book in your sidebar, in your footer bar, and after your post content.

By tracking those links, you can find which one is working the best.

Maybe, the footer bar and the after post banner is working the best, but your sidebar ad is not.

Then you should get rid of the sidebar ad and focus on the other two placements.

Perhaps, you can try improving your ad and then do A/B testing.

The point: by tracking your links, you can greatly improve your website by getting rid of items that don’t work and optimizing the ones that do.

In plain English: efficiently tracking your links, could be the difference between failure and success ...

So let's move forward to the final lesson, where I will show you how to track your Wordpress links in Google Analytics ...