Use your Email as a Marketing Tool

You can use your email as a marketing tool in a number of ways. For example, you can create an ezine filled with valuable niche content that your list can actually use.

Or, you can send out emails announcing your newest service(s) or product(s). The key is to make your emails interesting to the people on your list and to make sure those emails are not marked as spam.

Email marketing can be somewhat of a challenge because of the prevalence of spam filters in email programs today.

• The key to successfully promoting your business with email marketing is to make sure the emails you are sending will not be flagged as spam. The easiest and best way to do this is to enlist the help of a service that scans emails to determine whether or not they will be flagged as spam.

• To avoid having your email marked as spam, avoid blacklisted words as “buy now” and “free”. But, even if you avoid all those words that are considered spam, make sure you use a paid or free service to ensure your emails are spam free.

• Always remember that not everyone has high speed internet access. Therefore, if you are sending out HTML emails, your dialup customers may find the email download takes far too long and won’t take the time to read your email. So, make sure your list has the choice between receiving HTML and plain text emails.

• Email marketing can be extremely effective, but don’t overdo it. Only email your list periodically. Once a week, every 2 weeks, or once a month. If you inundate email inboxes with emails, you’re only going to annoy those people on your list. In addition to this, ensure you personalize each email by using the list member’s name in the heading and even in the body of the email.

• Finally, email marketing can be a hugely successful method of promotion. If you send directed emails only to those people who have given you permission to email them. The last thing you want is to establish a reputation as a spammer.