Okay, now you have your final list of keywords and you need to prune them down. Having a site with a lot of information but no content that actually leads the buyer to purchase anything is a waste of time.

You want to give a good hard look at your list of keywords and think about it from a buyers’ point of view. If you were to search that keyword in Google, could you end up purchasing something?

Get rid of all keywords that have zero buyers intent.

Throw the remaining keywords back into Google keyword tool and order them by searches per month.

Export them to an excel file and save them.