The customize menu

This menu depends of the theme you use. In this case the free twenty seventeenth theme from wordpress. But... the basics remain the same for all themes with more or less extra's.

How does it look?

Clicking each item, formats your website.

The most important is:

1. to add your title and subtitle, eventually with an image or logo to identify your site
   
2. To adjust the colors to your liking
3. To create a menu referring to posts and pages of your liking
4. To use wIdgets and to add your affiliated links with html

A tip here: always save your changes... and check how it looks. You can adjust accordingly