2. Utilize Incoming and Outgoing Internal Links
Search engine spider crawls page by page via HTML links.
You can leverage authority pages on your website to impel fairness to others. I use the “Best pages by links” analytical report on Ahrefs.
This report shows the best authority pages on my blog – I can add an incoming internal link from those pages to other pages that need fairness.
While leveraging internal links, note that linked pages must be relevant. Avoid linking pages that aren’t related.
3. Obstruct Low-Quality Posts and Pages from Google’s Index
While content is the keystone of a high-quality blog; posting low-quality content won’t do it any good. So, with too many posts published, chances are, Google spider will not frequently visit to crawl, index and rank pages on your site.
Due to this, pinch back periodically and do away with filthy pages on your site.
So, worthless pages should be:
- Set as Noindex when such pages (Contact Page, Disclaimer Policy, Privacy Policy, and all of that) still offer some value to your readers, but not search engine bot.
- 301 redirected when they offer no value to both search engines and the audience, but contain some existing links or traffic.
- Blocked through Robots.txt file via crawl when such pages (Press releases, archives, and the likes) offer value to your readers, but not search engines.
- Deleted (as 404 error pages) when they offer value to neither the search engines nor the audience, and they do not have any existing link or traffic.