Wider ad sizes tend to outperform their taller counterparts, because of their friendly format.
Readers absorb information, several words at a time.
Wider sizes let them look at things at a glance without skipping a line and return to the left margin every few words, as they have to with narrower ads.
If position correctly, wide ad sizes can increase your earning greatly!
Most effective sizes are:
336x280 large rectangle
300x250 medium rectangle
728x90 leaderboard
300x600 half page
320x100 large mobile banner
While these sizes do really well, ensure use choose the size that complements your pages.
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