1. Build a Presence and Make it Obvious

The web is a pervaded place. To be singled out of the crowd, you must ensure you build a strong, engaged, and authentic presence for your brand. This is simply achieved by logically writing optimized posts on your social media pages following a post calendar.

Your social media fans should find it easy to recognize you quickly as a unique author of any content piece due to some specific ethos, designs, and word tone.

You must include an on-brand message to make it cohesive and most relevant. You’ll become a sought-after author more frequently and will increase search engine visibility which has much more value than any amount of advertising.

2. Size Counts

The connections to and number of followers in your social media networks has a significant and direct impact on your rankings. While planning to pay a sheltered SEO company to help improve your follower count, note that it’s quality that counts. Real, human followers will be engaged with your posts, but the fake will not – and engagement is vital.

To start a community of your own, you must begin to see yourself as a leader. You must see your social media profiles as places your real, target audience would love to spend quality time. Producing quality content is instrumental, but building engagement with followers is significant.

Single out the most important people in your specialty, and try following them to get some follows back. Introduce free offers and incentives such as a free entry into a giveaway or a free download in exchange for some Twitter or Facebook follows. Turn on conversations.