Google has been specifically inexplicable about how social media impacts its rankings. However, the practical knowledge of industry professionals has been general – emphasizing the efficacy of producing highly engaging content for SEO other than doing some black hat SEO practices.
Google’s search algorithm is mapped out and is constantly being squeezed for indexing and ranking highly engaging, informative, compelling, and useful content for strategic keywords or search queries. To have this done, it requires some metrics for evaluating sites.Social factors are a useful signal in making that resolution as they stand for independent evaluation of a blog post. You’ll probably not like, share or comment on a Facebook page or post if you don’t find it valuable or worth reading, right?
Essentially, Google receives external validation of the value of a page through social media engagement.
This shows that SEO and social media marketing operate in tandem – meaning that the same thing works for both. To ensure your social media marketing endeavors improve your SEO, here are 5 tactics to implement
Jennifer
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Israel Olatunji
