3. Court Applause

The ultimate goal or purpose of socializing is getting shares. Comments, likes, and shares are the most vital action for SEO. The more your content is shared by your community, the more chances for SEO ranking and visibility. And some of the shared social media content can lead to places beyond social media alone. This can lead to articles, blog posts, eBooks, slideshow presentations, and so on.

Make your content engaging for your audience. Throw engaging questions to your readers to encourage conversations. Use hashtags for your posts in conversations. Respond to comments thoughtfully and make your tweets retweetable.

4. Optimize Your Posts

Just like search engines, social media platforms are also searchable, so you’ll need a social SEO tactic to search for and easily find your posts. Use strategic keywords, plan out your posts strategically, and use the appropriate keywords in your posts, headings and hashtags.

Just as you optimize your site, try optimizing your social media profiles the same way. Include SEO keywords in links, captions, summaries, biographies, and in the post itself.

Keywords are instrumental in ensuring that people find your content. A Twitter or Facebook user may come across your content and share it, like it, or probably follow it.