2. Optimize for Keywords behind Same Search Intent

As search engines become more advanced and recognize user needs, they get better designed and seem to provide what you want. Finding content is now easier than before.

They use past user activity to improve the ranking of the pages on your website.

When crafting content for your business, target keywords that have similar search intent; this means targeting different audiences with the same topic.

Thriving on the latest trends for your business can help to boost search engine rankings. As you research, rather than coming up with a list of keywords and then writing, take advantage of these trending keywords as they are easy to find and implement.

SEMrush can help you explore the most relevant keywords for your website. You can do this through Domain Overview.

These pages all have similar keywords and rank on the same page. This can help improve your overall keyword rankings.

Keyword research should be tailored to your business and used in a way that helps you reach your target audience. Other methods, such as blogging and socializing, can help achieve this quickly too.