The first part of the battle is deciding what you want to research. If you don't have any ideas, that is OK, the Google keyword tool can work miracles in helping you come up with ideas for a niche.

Say I am completely new to this and come to the Google keyword tool with no idea as to what I am going to promote. I am green to Internet marketing (like some of you may be). What is the first step in finding a niche within the Google Tool?

Step 1: Type in something ridiculously broad. Remember to select the "Use synonyms" box so you get more of a variety of keywords.

Ex. Sun

This word is crazy right? Yeah, but you will quickly see after the search that it will spur "ideas". An idea is the beginning of a campaign. Without ideas in IM, you are going to flounder. But don't worry, they are easy to come by.

Here are some of the keyword results for the "sun" query:

sun music videos
phoenix suns
sun newspaper
rising sun
sun poisoning
blister in the sun
sun shades
island in the sun
sun servers
sun dress
sun hat
sun rooms
...and many more

Wow, a broad term like sun gave us a ton of ideas. We came to the table with a ridiculous keyword like sun, and now we can already see the beginnings of an idea, or an opportunity forming here. The next stage is elaborating on this research.




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JoeyJ Premium
Kyle,
you always make it sound logical and straightforward...almost easy.
Nice job, thank you.

Adrian
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Kishor Premium
Nice tutorial, clarified some of my doubts.
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martyn Premium
Nice tutorial, clarified some of my doubts.
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Kyle Premium Plus
john deere sunshade is pretty late cycle, fairly niche....whereas tractor sunshade may be more in the preliminary stages of the research. There may even be specific model types of the sunshades for the john deere brand that would be uncovered with a little more research.

A keyword does not have to have "buy" or "purchase" in it to be a late cycle term.
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dc001 Premium
john deere sunshade is pretty late cycle, fairly niche....whereas tractor sunshade may be more in the preliminary stages of the research. There may even be specific model types of the sunshades for the john deere brand that would be uncovered with a little more research.

A keyword does not have to have "buy" or "purchase" in it to be a late cycle term.
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