2. Distinguishing between posts and pages
Blog posts are slightly different from blog pages in a number of ways:
- Posts are published more frequently than pages
- Posts are used to receive search engine rankings, not pages
- Posts drive in the visitors while pages entertain them
- You receive comments on posts, not on pages
- You make your posts visible to the search engines to access and follow, whereas, pages are usually set to "Nofollow" and "Noindex"
- Posts pull in the traffic while pages tell the visitors about you and your blog.
You work daily on a blog performing several blogging activities such as writing posts, requesting comments, replying comments, guest posting, reading other people's posts, as well as commenting on other bloggers' posts, and all these are about posts, not pages.
The comments you request and respond to daily are basically on blog posts. The guest blogging you do is also about blog posts. And even the outreaching you do everywhere centers on blog posts too.
When you publish a new post on your blog, you set this as "Dofollow" and "Doindex" for accessibility. You receive rankings on your posts, and they eventually drive the needed traffic once they're informative and engaging. You keep publishing posts because you know that search engines feed on them for ranking purpose.
You publish informative posts at all times because you want higher rankings, and better user-experience for your readers. When traffic comes, visitors look around for what you offer on your blog. And since you already have pages such as a sales page, product reviews, privacy policy, and affiliate disclaimer, you will easily show them what your blog has to offer.
Comments are only received/left on posts, not on pages. It does not make any sense receiving comments on your blog pages, but you do that on posts, and you receive higher rankings daily in Google.
Question. Should we change the date on the old post to the date you updated or keep the original date?