4. Updating posts and pages
As you consistently build out your blog creating more fresh posts, outreaching to other bloggers, commenting on blogs, replying comments, guest posting, and socializing, you will not do but leave some posts behind and these will become old posts on your blog that will need to be updated from time to time.
Why must you update your old blog posts?
- Some links might have got broken long ago, and they will need to be checked again.
- Some typos may be detected again (which need to be corrected).
- Some relevant points might be missing in some of the old posts (Which you may want to include).
- Updated and republished posts yield more organic traffic to your blog.
Links, sometimes, get broken if they were not properly placed within the content, and this may be detrimental to your blog if not checked on time.
You also need to update regularly as some typos might be found over and over again (Which can hurt your ranking). For instance, I have some posts on my blog which I published long ago without using a grammar checking tool. I recently checked across, using the Grammarly application, and got those typos fixed all at once.
You may want to trace back some of your old posts which you created when you hadn't got a super blogging experience. This is a very crucial blogging practice which most veterans ignored.
If you can try to update and republish your old posts, then you'll see traffic grow naturally on your blog again.
Upon reading the post, contribute your own quotas by leaving your comment below.
Question. Should we change the date on the old post to the date you updated or keep the original date?