Optimize Page Speed

The page speed of your site is as important as its content; a slow loading page turns off users. How would you feel to see your target audience ignore you after putting together great content on your site?

Besides, we are in an era where impatience has become the order of the day; people want to do things on the go. If your website doesn’t load in few seconds, they'll click away and go to the next site.

Statistics have revealed that most users close a page if it doesn’t load in a maximum of 3 seconds. This implies that if your website doesn’t load within 3 seconds, you can lose potential customers.

Google places great significance on page speed; slow-loading pages do not rank well on Google. As a rule, always build your site with fast-loading themes to avoid losing visitors, especially the impatient ones.

SEM

The result of SEO doesn’t start manifesting overnight – it takes a whole lot of time. There are several dynamics that impact site ranking on Google, plus lots of hard work and commitment.

But you can drive immediate traffic to your sites using SEM; e.g. Google Adwords. Using SEM shouldn’t in any way replace SEO; both should complement each other. While SEM gives immediate results, SEO takes a while, but the result is long-term.

Maintain the Spark

Do not be too static with your content; add some varieties to make it always appealing. Do not just limit your blog post; spice it up with downloadable videos, informative infographics, and company videos.

Google favors sites that have a lot of varieties and original graphics over the one-dimensional blog. Sites with assorted content also keep the visitors amused.