People are much busier today than they have ever been throughout the course of history. This means they are allocating less time for the activities they perform. This is because there are many other things that require immediate attention.

This is also evident in the way users make use of the resources on the internet. You will find that a greater number of your visitors skim through your content rather than read the full post.

As if that isn't enough, web users also expect your web pages to load at lightning speed. Actually, users want any pages they visit to load in less than 3 seconds. Anything beyond 3 seconds and your page will be regarded as a "slow-loading" web page.

If your web pages take longer than 3 seconds to load, I've got great news for you. It can be fixed!

This guide gives you easy-to-deploy tips that will help you optimize the load speed of your web pages. But first, I've got to get you on the same page with others by explaining what page speed is.

About Page Speed

Page load speed refers to the time, often measured in seconds; it takes a web page to load on a user's browser. It is a metric that measures a particular web page and not the website in its entirety.

In most circles, fast load speed is considered to be any time that is faster than 3 seconds such as 1.5, 2, or 2.5 seconds. This implies a web page that takes longer than 3 seconds to load is a slow one.

And the longer it takes that page to load the higher the bounce rate it is likely to have. It's a provable fact that slow pages hurt your website and business more than you think.

In fact, Google uses your page load speed as a ranking factor to determine how that page ranks on its SERP (Search Engine Results Page).

Also, a slow loading page negatively impacts the user experience of your web visitors. So you've got to do all you can to speed up the load speed of your web pages. This guide presents 7 actionable tips that will improve the load speed of any page into 3 seconds or less.