2. Ensure Your Video is Correctly Formatted - for Mobile

Today, we live in a world where more than one device type is used. In view of that, here are the things you need to know;

• 65% of people on Facebook watch videos on their mobile devices
• Users of Smartphone tend to hold their phone vertically, almost 94% of their time

So mathematically, 61% of Facebook videos are watched while the phone is vertically held

This suggests, when creating videos, do it in both the portrait and landscape form. Make use of space and offer your customer a full-screen video on the device of their choice.

3. Make Effective Introduction

Many people like to scroll on Facebook. The first challenge is how you get their attention.

How??

Through the use of an effective introduction, the first 3-6 seconds of your video is very important. This is because it determines whether it will make them stop scrolling or not.

Simply put, your introduction needs to be captivating enough. When it is, you get their attention to fully watch your video.

How Can You Make the Introduction Effective?

Here are few ways to do just that:

• Ask a crucial question
• Show the unexpected
• Use funny things
• Treat a general problem

Your introduction must have the aim to arouse the interest of your audience. This way, your video marketing will be a success.

4. Include a Clear Call-to-Action

This is a must-do in your marketing. Include a call-to-action (CTA) in your video content or in the text around your video.

In your videos, have someone say it loud or simply use text on your screen or both. Whatever the method, make sure to include a call-to-action (CTA).