Conclusion

You’ve just got instructions for setting up Google Analytics on your WordPress without installing a plugin.

After adding Analytics tracking code, you can choose to prevent Analytics from keeping track of logged in users.

Aside from using a plugin or the theme header of your editor to enable Google Analytics on your WordPress site, there are other alternatives such as connecting Analytics to Google Search Console (GSC) – I’ve written a lot about these alternatives as well.

However, if you’re currently using the All in One SEO pack plugin, you can simply insert your Google Analytics tracking ID (in the format: UA-11XXXXXXX-1) in the appropriate field and you can start tracking your site visitors right away. That’s one of the simplest ways to do that using a plugin.