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Finding a way to install Google Analytics on your WordPress site without installing a plugin? Activating Google Analytics enables you to keep track of your site traffic and provides you valuable intuitions regarding your site visitors. Let’s have a spy at how you can incorporate Analytics tracking code into your website without a plugin.

Which is Best: Adding Analytics With or Without a Plugin?

Though most bloggers think the number of plugins installed on a site determines its speed and performance (the fewer the plugins the better for the speed), that isn’t necessarily ideal.

It’s real that wrongly coded plugins can slow down your website when pages are being accessed by visitors, thus leading to a high bounce rate in Google Analytics. But a light weight, perfectly-made plugin can save you a lot of hassle and time, without any crummy effects.

If you prefer to add Google Analytics to your site using a plugin, then I’d strongly recommend MonsterInsights, which is proven to be the best WordPress Google Analytics plugin.

As a matter of fact, your website’s performance and speed isn’t directly affected by how many plugins you have installed so far on your WordPress site. It has no direct correlation with the number of plugins installed but the quality of plugins activated.

When you have accurately-made plugins installed on your WordPress site, they serve some good purposes for the functioning of the site which you could have otherwise missed out with the thought that the number of plugins installed directly impacts its performance or speed.

The best WordPress plugins, such as MonsterInsights and the likes, that have tens of millions of active downloads and installs, are accurately optimized and tested for site speed. So, they do not impact your page load times no matter how little. That’s a mystery about plugins and site speed.

Before we dive in, let’s discuss briefly why installing Google Analytics tracking code without a plugin may not be the right choice for your WordPress website.