Let's begin with IGTV. Any Instagram account can include a link in its IGTV video description. It must be clickable.

You can add a call-to-action (CTA), to get people to click on the link and open your IGTV video description. This is a fast and simple way to get traffic from Instagram.

#2: Add Links to Instagram Direct Messages

Direct messages (DMs) are another feature that all accounts can use. You can link to any DM conversation, and it will be fully hyperlinked. This allows you to easily share links with others on Instagram.

#3: Add Links to Instagram Stories

You're likely familiar with Instagram Stories' swipe-up feature to share links. Only creator accounts, business accounts, and accounts with over 10,000 followers or verified accounts are allowed to share a link on Instagram Stories.

You can add a swipe-up hyperlink to your IGTV video even if you don't fit into any of these categories. Although it is more difficult, you can still drive traffic to your IGTV story by adding a CTA to the video that directs viewers to the description. This tactic is described in this tutorial.

Returning to the subject of DMs:

You could include a CTA within your story that states "If you would like the link, reply here and I'll mail it to you." This will generate a lot of active engagement, which is algorithmically beneficial. Now you are having conversations with your audience, inviting you to send them the link.

Pro Tip: Make it easy for others to message you by using the DM Me sticker

The Instagram Stories sticker’s option to “DM” makes it easy for viewers and friends to message you

With your Instagram stories, you can also use the link in your bio. You can do this by adding a CTA text or video that states "Click on this link in the Bio" so that your followers are able to navigate to your profile and click the link.

#4: Include a Link in Your Bio

In Instagram's early days, it was the only place where you could add a link to Instagram. People will often include the simple statement "Click the link within the bio" in their captions to their Instagram feed posts. This is the most popular CTA on Instagram and the most well-known way to drive traffic.