3. Site content

Yep. The good old evergreen cliche ... Content is king.

So concentrate on creating fresh and unique content!

Quality and uniqueness of content is the first and the most crucial things that you need to consider while optimizing your site for search engines. Web audience always look for fresh, informative and relevant content whenever they browse the internet. So, make sure you write unique, engaging, valuable and of course keyword-friendly blog posts and articles.

But having having quality content on a site doesn’t mean that you will rank higher on the SERPs. It is also necessary to regularly produce the content on the site!

Ensure that you prepare a robust content management strategy to help your visitors reach your content quickly and efficiently. Approach towards latest content marketing trends, share interactive content and don’t forget to add your main keyword into your content if you want to get more visibility by search engine platforms.

4. Images

Using images to enhance user experience is almost mandatory these days, but you should always keep in mind the following:

4.1 They are useful, but don’t use them excessively.

Too many images can increase significantly the loading speed negatively impacting both user experience and SEO.

4.2 Use only commonly supported file formats: JPEG, PNG, and GIF.

4.3 Always optimize your images for web in order to reduce the size of your image files as much as possible!

4.4 Use the alt tags to include a concise description of all of the images within your website.

Give search engines some context on what the images on the page are related to. Avoid using too long alt texts that can be considered spammy.

4.5 Use short, descriptive filenames.

Don’t ever use generic file names such as “image-1.jpeg” or “01.png”. Include the main keyword(s) in your image file name using a “-” (dash) character to separate the words.

4.6 Store all your images in dedicated directories and try to use as few sub-directories as you can to keep the image paths short and simple.

4.7 Always specify the exact dimensions for every single image in your source code (using the text editor).

When the web browser displays your page it has to figure out how to lay out the web page around your images. If it knows what size your images are, it can do it fast and easily, otherwise will be forced to rebuild the page every time when a new image appears. So, always specify the width and the height for every single image like this:

img src=’image-name.jpeg’ width=’468′ height=’30’

4.8 If you have many images, is always a good idea to create an image sitemap too!