Content is King when it comes to better website rankings but it is difficult to have great content without having good low competition keywords within it. However another important thing to consider for the current SEO (Search Engine Optimization) of your content in 2015, is that the type of low competition keywords can make all the difference. This is why keyword research is important.

SEO is constantly evolving and the algorithms are much smarter today than they were last year. Now keywords like the title of this training will get more searches than say the 2-word keyword. When you go up on Google or any of the search engines, do you search by using one or two words or do you type out a full question?

LONG TAIL

The title of this training is “How to Improve Website Ranking” and it is called a Long Tail Keyword. Why did I use that type of keyword? Because Long Tail Keywords are more specific and lower competition. They are a lot closer to what someone will actually type into a search engine when looking for help.

When doing keyword research with a keyword tool like Jaaxy, you should always look for keywords that have Monthly Searches over 50 and a QSR or Competition of under 300. The Long Tail Keyword I used in the title of this training currently has 299 Searches per month and a Competition of 96.

FREE KEYWORDS

INTERNET MARKETING/MAKE MONEY FROM HOME:

MONTHLY SEARCHES / QSR = RESULTS UPDATED MARCH 11, 2018

free work from home opportunities – 3349 / 94

what is the best affiliate marketing program – 174 / 59

seo keyword suggestions – 263 / 18

NEXT UP = The benefits of Long Tail Keywords + more Free Keywords



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maxxlife Premium
Hi Robert,

Could you explain more in different for Meta description and Meta Keyword Tag (Which you recommend do not use). As I am confusing between this both.

What you means DO NOT use meta keyword tag means avoid stuffing the keyword into meta description. ?

Correct me if I am wrong.

Thank you
Maxx
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spiritwarrio Premium
Hi Maxx,

Let me try to help you out.

Both meta description and meta keywords are examples of what's called meta data. These 2 metadata are what's coded into your web page (maybe by your SEO plugin), and not really something your visitors see (unless maybe the search engine shows them or your meta description is part of your content).

A meta description is a short, 140-150-word summary of what your page is about, and includes your keyword.

So, for example, a meta description of this page might be, "An expert reveals how to improve website ranking in 4 easy steps. By implementing these steps, your site's ranking will improve."

It's been a while since I've built a site, but if my recollection is correct, a lot of good SEO plugins should have a field where you fill in the meta description. Using the example I mentioned, you type a 140-150-word description of what your page is about, and try to include the keyword(s) you want to rank for.

As you know, meta description and meta keywords are different.

Meta keywords are not really used by the search engines anymore. Years ago, they were. But, because some webmasters abused the use of meta keywords, the search engines don't use them as a ranking factor, for the very reason you mentioned: keyword stuffing.

Hope this helps.

PS: Notice, in my example, I also mentioned, "...site's ranking will improve."

Though that phrase is not the exact keyword phrase, "improve website ranking," It does contain 2 words that are in that phrase, and I think that variation does help make your site more appealing to searchers.
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maxxlife Premium
Hey DK,

Thank you for your answer and time for replying me this. Well noted on that. By the way I have added you in my network and first of all Congratulations for being part of our community.

I hope you will achieve another success stories here in WA and do drop me message if you need any favor from me.

Cheers

Maxx
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DeeHesa Premium
Hi Robert,

I really enjoyed your tutorial, but remain confused about which one of the following would be the best set of keywords to use?

how to improve seo for a website – 128 / 0

jobs you can work at home – 327 / 67

what is website content – 684 / 97

The first has low searches and 0 competition. The last has a lot more searches but still the QSR is below 300 like the others, so wouldn't that be the one to go with?

Thanks Dave
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boomergp08 Premium
Those are all great keywords. I would use all three. If I had to pick one of the 3 as the target keyword I would choose the middle keyword jobs you can work at home – 327 / 67 because 67 is better than 97 and 327 is better than 128.
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DeeHesa Premium
Thanks Robert,
Yes that makes sense. I will have to check out other trainings you have. Dave
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boomergp08 Premium
You are welcome.
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Me4TheWin Premium
Does including the keyword in the H1 header count as using it during the first 140 characters, or does it have to be in a paragraph? I tend to do the former, with my opening article paragraph leading up to the keyword in the last sentence, like I was taught to write in college. Do I need to change my writing style?
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boomergp08 Premium
Normally the H1 and H2 headers correspond to your page or post title.

Now if you are actually adding an H1 header tag prior to your very first paragraph, then it would count it as part of the first 140 characters.

However the majority of websites do not use that style of format simply because it is too much of a BOLD look for the very first thing a person reads.

Example, with my content the page and post title appears as an H1 tag at the top of the page. This will not be considered as part of the first 140 characters.

In the attached screen shot my keyword is "Star Trek items for sale" and I place it within my first paragraph in the first sentence. Being that it is in the page title and then again in the first sentence, I do not need to repeat it again.

It is as simple as that. Google does not need to see it anymore than that to know that is what my content is about.

Now if you were to take an H1, H2, or H3 header (like the size I use), and place it before the first paragraph with your keyword, then it would be counted as part of the first 140 character spaces. But like I said, most people do not start there content with a heading tag.
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Me4TheWin Premium
Thanks very much for the detailed answer! I really appreciate it!

Deedee
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boomergp08 Premium
You are welcome.
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CateR Premium
Hi Boomer: On page 4/4 above you wrote this:
"Also share on social media and get credit for anyone who joins WA through your share."

Do you mean this training lesson?
If yes, How? (I see no soc med icons on this page.)
And .... will non-premium members be able to see it?
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boomergp08 Premium
Yes, non-premium members can see it. As for sharing it, just copy your affiliate link for whatever page you wish to share, I recommend that it obviously be page 1, and then paste your affiliate link into your profile page of whatever social media network you belong to.
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CateR Premium
Okay - thanx!
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MelanieW Premium
Hi Robert, This has been most helpful as I am just preparing my first post on new website. I have read a few of your blogs and I love how you present the information in a way that seems to filter through my grey matter and stick. Thank you so much.
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boomergp08 Premium
You are welcome. I try to explain things as simple as possible and with pictures to show what I am saying and what it should look like so people will know what to look for and expect.
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