5) Image Optimization

As Web content continues to grow, you have to make your content appealing to users. One of such ways is the use of images. Unfortunately, when images are used wrongly, they can cause more harm than good. Owning to image types and sizes, some images can slow down your website.

Thus a properly optimized image will make your work more of an asset than a liability. A properly optimized image will ensure the following

• A better user engagement
• A good page load time
• Better Search Engine Result Page (SERP).

6) Expertise, Authoritativeness, and Trustworthiness (E-A-T)

This is the essence of the whole journey and the basis on which Google evaluates websites and their content. Google’s aim and goal are to ensure that users are presented with websites whose content is trustworthy, authoritative and that demonstrate expertis

This also serves as a reward to the content creators. Those with good content are presented on the first, while those with less quality content are less visible

Thus for your content to pass Google’s test, you should put E.A.T as a priority. If you place E.A.T as a priority, producing high-quality content will be your target.