1) Find Out who your followers are following
People with the same audience or the similar audience as you do have can be good influencers to your business.
They do not be related to your business in everything, the most important thing is having an audience that follows after your content.
For example, if you blog on gym equipment, I think you should look for influencers in the fitness niche or any other health-related niche. Their fans should be interested in your products. They are already looking out for keeping healthy products. You don’t need to market and market them over and over again.
Sample check your followers and see who they are following. Those with large followers that also enjoy engagement by means of comment and other forms of engagement will be worth reaching out to.
2) Engagement is much more important Than Followers
Look out for active influencers who have quality engagement, mind the word “active”, they must be present and involved. They should carry along their followers in terms of engagement; influencers with followers who don’t engage are not useful.
Ensure you check their comment and clicks; this is important metrics in evaluating influencers. You can buy likes but comments and clicks are much more technical issues.
Another thing, you can leave the front of their pages and investigate their links, especially in their bio. All you are doing is going a step forward to see how things work with them. What kind of content do they actually promote? How do people engage with them apart from the front page of social media?
I like the way you worded this too. It made me smile.
Engage, engage and engage. In a sense, we need to start "flirting" with the influencer.
Great, have a fantastic week ahead, Louise
Reply
Louise, I nearly said you summarized it all,
Through following, commenting and other forms engagement you will achieve two important things
1) differentiate fake from genuine influencers
2) build a relationship with a genuine influencers
Thanks a lot for taking the time to go through the work.
Ayodeji
Have a wonderful day!
Barbara
After building a relationship with one, is it OK to ask them to comment on your posts and agree on how much you should pay them for that service? You are the first person to inform me that this was an option we have.
Thanks.
Edwin
Thank you Edwin.
1) One of the common ways to find influencers in your niche is observing people within your niche with high followers on social media.
Check their post and see the number of comments, likes that follows them.
But there is a need to be careful as this likes especially could have been paid for. like I said above, comments are not easy to buy like "like"
2) on the issue of asking for comments, for me, rather than ask for comment, I think you can ask them to mention you in their right up and refer to your blog or website, doing so you will have more value for your money.
Hope you find it useful,
Ayodeji
