How to Build your Audience on Instagram

In order to build your quality audience on Instagram, you need 3 key things. They are:

1. Consistency
2. Content
3. Analytics

1. Consistency

Consistency means showing up regularly on Instagram. One misconception I had about consistency was posting every day until I ran out of steam and then I disappeared. I have since learnt that consistency means showing up with a piece of baggage that your audience needs and your audience will be longing for it.

For example, you could have themed days like Motivation Mondays where you could talk about things that motivate you or Follow Friday where you showcase your followers or those you follow on a Friday. Over time, your audience knows what is coming and they start waiting for it.

Nothing works overnight. The power is not in a 'one-time hit' but rather the build-up from the momentum of consistency.

2. Content

Content is always king. It doesn't matter if the content is on your website or on social media. You want to ensure that your content is singing from the same page as your niche/brand. Remember content is more than just posting. It is creating a connection & emotion.

When your ideal quality audience comes to your page, they will only stay if your content appeals to them.

To achieve quality content, do these 3 things.

• Write down exactly what your goal or brand is about (Promise Statement)
• Who your ideal customer is
• What your ideal customer needs to know.

The 'one-liner' here is: Who is my content talking to and what problem am I solving?

Once you know who your target audience is, your next step is to create content consistently.

How to create content consistently.

In order to create content consistently, you need content pillars.

Content pillars are the themes that are the foundation of your brand. To create a content pillar, choose 3 to 5 things you want to talk about or 3 to 5 things you need to push your brand out there. This will help you consistently create content your audience needs.

For example, if you are a fitness instructor, your promise statement could be to help women burn belly fat.

Your content pillar could be:

1. 30 minutes workout routines every week

2. Tip Tuesday

3. Easy nutritional meals

Finally, assign your different content pillar to different formats or type (video, carousel, photo) and post on Instagram.

3. Analytics

Just like tracking your analytics on Google, you also need to track your analytics on Instagram.

How to track your analytics on Instagram

In order to track your analytics on Instagram, you need to have a business account or page.

Follow these steps.

1. Take a look at your analytics. What is it telling you about the best day to post?

2. Note down the % of accounts reached + your content interactions + your follower breakdown.

3. Note down the age range of your followers too. This information is very important for closing sales.

For best practices, track your analytics every week.