3. Google Search Console Reports for Backlinks

Google Search Console will also assist you in obtaining backlinks to your website. Google's free tool provides incredible data that you can use to improve your rankings.

Google Search Console >> Choose your website >> look on the left for Links, click >> Report

The External Links Report is one of them. These are sites that have linked to your site recently. You can look through these backlinks to see which type of content they like and why they gave you a link.

They will have already linked to your domain before and may be familiar with your site so they could offer another backlink. You just need to find relevant sites and contact them with the content.

4. Keep up with Industry News

Have you ever wondered where your competitors get their backlinks? What is their content strategy? You should keep up-to-date with industry news by looking at what other people are doing.

To ethically spy on your competition, you can look at their top-performing content, organic keywords, and social media activities.

Use SEO tools such as SEMrush to find backlinks. You can view your competitor's backlinks by going to Backlink Analytics in the left panel.

Next, click on Backlinks to see a list with domains where your competitor got its links.

You can use these sources to create a backlink to your website. You can publish content on guest posting websites if you have a link from your competitor.

If they have a hyperlink from a forum, you can create a profile and try to get a backlink.

You can also sign up for their email newsletters or set up Google Alerts to stay ahead. You'll be notified immediately when they post new content or are featured on another website.