5. To Build Backlinks, Find Broken Links
You can also check out broken links of your competitors while you are looking at them. Broken link building is another fast and simple way to capture backlinks.
They refer to links that are no longer working or exist on a website. This is a great opportunity to obtain a backlink, regardless of the reason. You simply need to find broken links and contact the website to have the link replaced. Then pitch your site to be the replacement. It's easy!
You can start by looking at your competitors, then look for websites within your niche. You can then use tools such as Ahrefs or SEMrush to find broken links.
You can filter the Backlinks report for your competitor in SEMrush. Check the box for Lost under the Backlinks options. This will display links that no longer work.
If Ahrefs is used, enter the URL of the website in the Site Explorer. Next, click Broken under the Backlinks menu to the left. This tool will display all broken links for your competitor.
Once you have a list with broken links, contact the webmaster to report the broken link.
Be humble when drafting your pitch. You want to help them, so make sure you include the exact location.
Mention other alternatives, such as your website, for the broken link. You might get a backlink from the webmaster.
About the backlinks of the site that linked to my domain before!
Thank you for these excellent tutorials. Now I've got to go back to work to see if I can contact them and get more backlinks.
Lyne
Just a question here on NO.3,
I'd checked on my GSC and there are a few external link properties. I wondered how can I pitch these webmasters for backlinks?
You mentioned 'You just need to find relevant sites and contact them with the content', what does it mean?
Thank you again for answering, Lily
Joe