5. To Build Backlinks, Find Broken Links

You can also check out broken links of your competitors while you are looking at them. Broken link building is another fast and simple way to capture backlinks.

They refer to links that are no longer working or exist on a website. This is a great opportunity to obtain a backlink, regardless of the reason. You simply need to find broken links and contact the website to have the link replaced. Then pitch your site to be the replacement. It's easy!

You can start by looking at your competitors, then look for websites within your niche. You can then use tools such as Ahrefs or SEMrush to find broken links.

You can filter the Backlinks report for your competitor in SEMrush. Check the box for Lost under the Backlinks options. This will display links that no longer work.

If Ahrefs is used, enter the URL of the website in the Site Explorer. Next, click Broken under the Backlinks menu to the left. This tool will display all broken links for your competitor.

Once you have a list with broken links, contact the webmaster to report the broken link.

Be humble when drafting your pitch. You want to help them, so make sure you include the exact location.

Mention other alternatives, such as your website, for the broken link. You might get a backlink from the webmaster.

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ClaudiaDich1 Premium
I understand how to get link. The part I can't do is got to the HTLM to past I a post. I mean I have. the HTLM set up to paste ili is in my wedgets but I can't paste in my post. What do I need to do different?
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TheAbiePPlus Premium Plus
@ClaudiaDich1
Hi

It is same whether in widgets or post, you need the text interface of your classic | block editors. For block editor you may type in search "Edit HTML"

See images.

Hope this helps.
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ClaudiaDich1 Premium
@TheAbiePPlus
Thank you Abie. So under custom code do I need to paste a custom code that I create in share a sale and then under Htlm paste the link?
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LyneP65 Premium
Wow Lily, thank you so much for this information! I learned a lot about backlinks, and google search consoles.

About the backlinks of the site that linked to my domain before!

Thank you for these excellent tutorials. Now I've got to go back to work to see if I can contact them and get more backlinks.

Lyne
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Aussiemuso Premium Plus
@LyneP65
Terrific news Lyne.
Thanks.
Lily
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jn232 Premium
What an interesting topic on backlinks, which I was never really familiar with.

Just a question here on NO.3,
I'd checked on my GSC and there are a few external link properties. I wondered how can I pitch these webmasters for backlinks?
You mentioned 'You just need to find relevant sites and contact them with the content', what does it mean?

Thank you again for answering, Lily

Joe
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Aussiemuso Premium Plus
@jn232
When you contact them Joe you need to give them a good reason for them to want to link to your website.
It comes down to a quality post that will promote them.
If they are already linked to you, just enjoy that now and write more quality content.

Lily 😁🎶
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jn232 Premium
@Aussiemuso
Oh ok, so basically, for now, I just need not do anything while keep writing more content then.
Does that mean when my website ( which is just a baby now ) is gaining more traffic and authority, that would be the right to pitch them?

Thank you, Lily

Joe
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Aussiemuso Premium Plus
@jn232
Yes, that is what I think Joe. Building a business takes time and it's a matter of where you allocate your time to see the most growth.

Content is King, and you need to be consistent with adding at least 3 quality posts a week.

Lily
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jn232 Premium
@Aussiemuso
Wonderful, I'll keep this in mind, have a good weekend there, Lily.

Joe
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Aussiemuso Premium Plus
@jn232
You too Joe.
The weather is glorious here as we are going into spring.
Lily
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ClaudiaDich1 Premium
Thank you Lily I'm learning about links now too. Thank you for the info.
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Aussiemuso Premium Plus
@ClaudiaDich1
Excellent. You will gain some anyway if your content is helpful but adding external links to websites you want to be associated with will get you some as well.
Lily 😁🎶
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Zoopie Premium
I needed this, thanks.
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Aussiemuso Premium Plus
@Zoopie
You're welcome.
Lily 😊
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