Should I create a Webinar?

It is the question you should ask yourself before starting a webinar. Many marketers fail here and start creating adverts in diverse forms for the webinar. They don’t evaluate their audience, rather their focus is on creating a powerful lead magnet.

Don't get it wrong, they are great lead generation tools. But you must evaluate your content. Is it something you will drop everything you are doing to watch? How helpful will your content be?

If your webinar will address a major concern in your niche or it will be a full tutorial on a how-to topic within your niche, then a webinar will not be a bad idea. But if it is an update on an old existing product, a general topic within your niche, a webinar might not be well suited for this purpose.

Worst off will be deceiving people with the promise of engaging content, now deliver low-quality content. This will not only put off your audience but diminish trust and authority you have gained over time. Before inviting people for the webinar, be prepared to live up to the expectation.