Writing Effective Email Campaign

When writing effecting emails newsletters one thing I found out is knowing what my purpose. What are my goals for this email campaign? It’s the same when you’re writing a blog post what is the main goal you’re trying to make.

The main focus of your email newsletter is to create action What action do you want your reader to take after reading your newsletter. What’s the main goal of your email campaign?

Proof Read Before Sending

Some helpful tips I learn over the years is writing my ideas down first. I like to proofread the email before sending to my list. Make sure that it’s easy to read and understand. Does it compare to your goals and what you like your readers to take action? If it doesn’t look or sound right make the changes in the email. You have to put yourself in the reader’s eyes and not yourself.

Look Professional

Your email newsletter should have the look and feel of a professional , no one wants to receive emails with affiliate links and banner ads bouncing all over the place. You readers want to feel comfortable knowing that you have something special news for them to open and read.

Be engaging in your email writing, your subscriber loves reading stories about different situation write something that may be personal to you that you reader can comment and make a suggestion.

The idea is to be engaging in their life, ask a question about them, let them tell you what they want to read about. When creating a newsletter it’s not always about selling something, it’s about building loyal readers for life.

Here a simple little trick I learn that increase the open rate of my readers. is added it at the end of my newsletter. Added P.S. by doing this lets your reader know to continue to the link or product relevant to the topic you have written about in your newsletter. This came be an offer that they can’t refuse. Now that you have a general idea of the basic method of creating an email newsletter campaign. Let dive in and let’s get started.