Develop a Visual Content Plan

After you get a good idea of who your customer is, you want to determine the content you will create as well as when and where you will post and share it. The timing of the day can have an impact. Try to share different times of the day at first to experiment with what works best. Are your customers generally online in the evening? Early morning? Kyle talks about this a little in some of his lessons about social media.

The content plan should link to your marketing objectives and the topics which interest your customers.