4) Create specific Messages for an audience

All your effort will be worthless if you cannot create a specific message for an audience. Just like a segmented email list, the whole idea is to deliver the right message to the right audience at the right time. Also, choose the right channel.

Choosing the right channel will go a long way to help your campaign reach the right people. Evaluate your competitor's activities. This way you will know what channel to engage for your specific audience. Also, build a schedule plan for your messages. Your plan will include the message, the timing, and the channel.

5) Develop relationships

The whole aim of this journey is not just to develop an audience, rather make sales. Not just a one-off sales, but recurring sales. So, you need to ensure you turn your new clients to loyal customers, customers that will love and promote your brand.

It will require you building a relationship with your customers. So doing, you will be one of the first consults if they have a need. It should not push you off; their needs will many times be niche related. As such, they are general needs. When you cannot make solutions available you will politely tell them you cannot.

In conclusion, irrespective of your niche, understanding and defining your brand audience is very important for success.